Enhance Your Brand’s Communication (Knowledge)

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on how to enhance presentations to make information easier for people to absorb.

Presenting information on slides, electronic communications and even on paper is how you share information about your company, brand, products or services. However, not all communications are created equal. It’s very important from a branding perspective for you to ensure anything you present internally or to customers is aligned to social trends as well as artistically appealing. All the materials you share become a visual cue and a reflection on your brand.

Social Trends:

• People are distracted in seconds
• A large percentage of readers only skim content
• It takes a fraction of a second to make a first impression
• Image boost engagement
• Verbal intelligence is declining while visual intelligence in increasing
• Visual communication is growing dramatically

In addition to keeping the social trends top of mind, here are a few ideas we recommend you consider when you are preparing your next communication to enhance retention of the information:

• Know your audience
• Create compelling content that aligns with their interests
• Express ideas in graphical images
• Content should be visually appealing

Lastly, for in-person presentations, integrate such things as audio, video or links to the internet. All of these elements will make your presentation much more engaging for your audience.

Benefits associated with thoughtfully preparing communication based on customer needs include audience appreciation, positive reflection on your brand and creation of favorable impressions in the minds of the audience.

 

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

 

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