Listen to our featured Ask Those Branding Guys radio show podcast: St.
Clair Winery
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of New Mexico's
largest winery.
Joining us on the show was Maritza Gomez, Marketing
Director of St. Clair Winery. St. Clair is owned by the Lescombes family, now
in their 6th generation of wine making. Hervé Lescombes came to the
Mimbres valley of Deming, New Mexico in 1981 and found the climate wonderful for
growing grapes.
St. Clair has 200 acres under cultivation, growing 100% of
the grapes for their wine and produces 50,000 - 60,000 gallons of wine per year.
St. Clair also boasts three bistros around the state of New Mexico.
Each aspect of the St. Clair business provides a different
customer experience. The vineyard offers intimate tours hosted by a member of
family. The winery, set in a campus environment, has a tasting room and tours
include the bottling process.
St. Clair opened the first bistro about 10 years ago as an
avenue for people to learn about the St. Clair wine. The restaurants offer a
menu pairing foods with their wines and a different wine is featured each week. The
Las Cruces location has a large lawn area in a beautiful setting which is great
for events. Look for the opening of a 4th bistro in Alamagordo later
this year!
A Large portion of advertising is directed through social
media; pictures from bistro managers are posted on daily basis and the social
media manager is responsive to customer online reviews. Maritza shared that label
design is integral to advertising; St. Clair ensures their bottles have shelf
appeal to customers. Allowing customers to experience the wine is also a great
marketing tool, St. Clair scores will in competitions with competitor products.
Maritza’s tip for businesses who want to enhance their
brand – be proud of your product. If you
aren’t, revisit it and make it something you can believe in and endorse. The branding and marketing comes easily after
that.
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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