Differentiating a Custom Home Builder (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Prull Customer Builders

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of one of Santa Fe’s premier builders.

Joining us on the show was Saguna Severson, Director of Marketing and Business Development for Prull Customer Builders, a company crafting quality in Santa Fe for 35 years. They were recently awarded the 2016 Showcase Excellence for a whole house remodel of a home near the Santa Fe Plaza. Prull is positioned as a custom builder and works with customers to create their dream home, the Prull tagline is “You dream it. We build it.”

What sets Prull apart is providing an onsite supervisor for ever job, bringing a high level of expertise to each project. Prull also has a policy of complete transparency and strong communication with customers to avoid surprises during the building process. They are versatile and strive to meet customer needs and make it fun at the same time.

Saguna shared that the numerous awards Prull has won is confirmation from peers that their product is high quality. Craftsmanship is very important at Prull and they have strong relationships with top of the line subcontractors to ensure the Prull brand is well represented.

Prull has a presence on Houzz.com, the social media site for builders and architects. Participants on Houzz can be reviewed and interact with others. Users are able to create idea books for their own projects and obtain answers to questions from experts.

When the market was down in 2009, Saguna started to brand and advertise boldly. She created a gorgeous website, brochures and print ads. As a result, Prull has emerged as the preeminent builder in Santa Fe and continues to brand and market to keep their brand top of mind.

The biggest branding challenge is continuously ensuring Prull sets themselves apart from the competition. Saguna’s tip for others working to enhance their brand is to be responsive to comments and questions on social media.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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