Listen to our featured Ask Those Branding Guys radio show podcast: Pressure Analysis Company
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding
and marketing of a tech start-up company.
Joining us on the show was Michelle Urban, CEO of the
Pressure Analysis Company (PAC).
Pressure Analysis Company designs and manufactures wireless technology
that is able to detect and track direct head impacts for athletes using the
SmackCAP.
The development of the PAC SmackCAP is timely in light of
the recent news regarding the potential long term negative impact of head
trauma that occurs in many team sports.
The company continues to refine and develop the product and Michelle
shared that they are currently testing the SmackCAP with a local professional
football team.
Pressure Analysis Company technology is licensed from
University of New Mexico and the product is being developed and tested
initially with football players.
Michelle shared that data being collected is like nothing in the market
place today, SmackCAP sensors are much more accurate and information is
collected for all levels of impacts.
The goal of Pressure Analysis Company is to enhance the
game of football by restoring and renewing confidence in playing contact sports
safely. Target markets include players,
parents and sports teams.
Glover noted that Pressure Analysis Company clearly has a
vision of what their mission is - a great Why.
His recommendation for Michelle is to delivery this message first in all
conversations and presentations about the product. Glover encouraged Michelle to make an
emotional connection with customers.
Most of Pressure Analysis Company’s marketing is via
social media and earned media. Michelle’s
branding tip for a start-up company: begin social media efforts right away and
leverage your followers to spread your message and share your successes, no
matter how small.
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website
at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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