Branding a Serene Wellness Oasis (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Sunrise Springs Integrative Wellness Resort

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe wellness resort.

Joining us on the show was Wendi Gelfound, Marketing Director of Sunrise Springs Integrative Wellness Resort and sister location Ojo Caliente Hot Springs.  Integrative wellness combines the best of Eastern and Western health care along with Native America practices for rounded care.

Wendi shared that wellness travelers and spas are a growing market.  These travelers are looking for healthy living, good food and/or a spiritual experience.  Guests at Sunrise Springs can visit for half-day, full-day or extended stays. 

Sunrise Springs has natural cold springs, offers yoga and animal interaction with service dogs in training and silky chickens.  A digital detox program allows guests to get away from electronic devices and connecting with one another in a more personal way.  Food is grown on site to supply the Blue Heron restaurant and education is provided around how to experience life differently and learn to thrive.

Programs at the resort continue to evolve over time to meet customer needs at the same time staying true to their mission.  Sunrise Springs is committed to the community and is in the process of creating speaker programs featuring wellness.

Sunrise Springs acquired an existing property near Santa Fe; they kept the original name and are thrilled to be continuing the legacy and heritage of the resort.  Spaces have been redesigned and guest rooms renovated for a more up to date look and feel.

Wendi’s biggest branding challenge has been dealing with legacy URLs and social media sites.  Sunrise Springs is creating updated videos to tell the story of the new resort and get that message out in the online environment.  Her branding tip: start building your e-mail list of potential customers as soon as your business concept is defined.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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