Branding a Non-Profit Organization (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Non-Profit United South Broadway

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a non-profit organization.

Joining us on the show was Deb Norman, Director of Outreach for United South Broadway Corporation.  USBC is a non-profit community development corporation founded in 1986.  Their mission is to revitalize historic neighborhoods in Albuquerque and increase the availability of safe, decent and affordable housing for low and moderate income home buyers.

USBC’s focus is on clients who are behind on their mortgage payments or whose home is in foreclosure. Certified counselors assist individuals in working with their lender to lower payments or respond to the foreclosure process.  USBS’s goal is to enable people to stay in their homes whenever possible.

United South Broadway Corporation’s unique difference is offering face to face, one-on-one assistance.  Clients meet in person with counselors who explain services and the mortgage / foreclosure process.  Personal interaction enables counselors to readily determine how best to help a client.  Housing counseling services are provided free of charge.

USBC’s challenge is to raise awareness of their organization with a wider audience.  Glover suggested that perhaps USBC could find a funder who would provide resources to support marketing to keep UDBC top of mind when individuals find themselves in a situation with a mortgage challenge.

Deb’s tips for other non-profits: Stay mission focused and don’t underestimate the value of personal out reach.  Glover reminded listeners that when doing outreach and appearing in public make sure you are standing and greeting people – don’t site behind the table!

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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