Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding
Quezada Jacobs Family Insurance
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding
and marketing of a national insurance agency at the local level.
Joining us
on the show was Ned Jacobs, principal at the Quezada-Jacobs Family Insurance an
Allstate affiliate. The agency differentiates
through extensive engagement with the community and is focused on giving back
and aligning with causes that are important to them. Ned participates in the Friday Networking
Lunch and sponsors speakers that will provide benefits to all of the members.
Over the
past 10 years the insurance industry has undergone major changes due to the
internet; it has become much more of a commodity. Ned thinks of his agency as a place where customers
can obtain advice and have an expert assess their needs.
Quezada-Jacobs
Family Insurance agency is part of the Allstate brand. The national
company provides grants to local agencies that enable them to financially
contribute and do more for the area they serve.
This ties in nicely with the Quezada-Jacobs Family Insurance cause
marketing. The local agency has a
Facebook page and shares photos of the smiles they generate through their
community activities.
Ned serves
on the board of organizations he believes in.
This reflects on the brand of his insurance agency and adds credibility
that he is sincere in giving back to the community. Ned knows that gaining trust and delivering
on his brand promise are essential to being successful in attracting and
retaining customers.
One of the
branding hurdles that Ned faces is the amount of information that is available
in the marketplace. His tip is to stick
with your branding efforts and be consistent.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
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