Boost Your Brand With Online Retail (Strategy)

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing online retail (or e-tailing) best practices.  It may be a strategy you should consider for your brand.

Having online retail capability on your website is another great way to engage customers with your brand.  E-tailing enables local or regional businesses to tap into a market of loyal customers who don’t live in the area.

Today, technology allows any size business to create an online retail presence at a much lower cost than in the past.  The two most important aspects of e-tailing are driving traffic to your website and providing an outstanding customer experience (#CX).  Integral to the customer experience is a process that is clear and easy to navigate.

To get started with online retail, research the options that are available for a low monthly cost or with minimal development.  Feature items in your online shop that reflect the spirit of your brand, start small and expand as you gain experience.

Beyond basic website attributes, using a live chat feature will enhance customer experience by providing on-the-spot answers to product questions that may be barriers to closing the sale.

Once the infrastructure is in place, visit other sites that provide a good customer experience to assist you in identifying best practices and components that you would like to include in your own process.  Offering free return shipping may drive more sales but has an associated cost; ensure practices that you select align with your business model from a cost perspective.

Once your e-tailing site is in place, promote your new online store using both traditional and social media marketing campaigns to drive traffic to your site.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™.  All rights reserved.