Response to Brand Crisis (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Spanish Market and Dill Communications

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed strategy for brands in crisis as well as branding and marketing for a landmark Santa Fe event.

Joining us on the show was Stefan Dill from Dill Communications sharing with us the importance of having a crisis plan in place should some unforeseen event negatively impact your brand.  Recent stories in the news about Donald Trump’s unfortunate comments prompted this conversation.

When crisis hits your business, brand stature drops because unfavorable impressions are being formed in the mind of the public.  It's imperative to react to the crisis in a way that restores the image of your brand by taking full responsibility for your company's actions and assuring the public that the situation has been resolved and will not happen again in the future.

During the second half of the show we chatted with David Setford, Executive Director of the Spanish Colonial Arts Society in Santa Fe, New Mexico about current promotion of the annual Spanish Market.

Setford has been focused on energizing and building the momentum of the Spanish Market brand by organizing numerous events in the week leading up to the Market collective called Viva La Cultura.  He is overseeing distribution of thousands of updated newsletters and running fresh print advertisement; both targeting a younger audience as well as families to ensure the longevity of the customer base.

Learn more from both of these exciting guests by tuning into our podcast at the link above.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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