Branding an Organization That Ignites Startups (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Startup Santa Fe

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys™, we discussed raising awareness for a new organization supporting entrepreneurs.

Joining us on the show were Bonn Macy and Shawn Patrick, Co-Directors of Startup Santa Fe, a public private partnership with the City of Santa Fe and Creative Santa Fe providing access to entrepreneurial resources throughout New Mexico.

Founded in 2015, the goal of the organization is to make entrepreneurs aware of the extensive array of tools and resources available to new businesses starting out in Santa Fe.  The investment community and local incubators are also involved in these efforts as well.

Startup Santa Fe provides an entrepreneur access to educational content to assist them in learning the components of a successful business and avoiding common pitfalls at the beginning of their journey.  New businesses should come to Startup Santa Fe as soon as they have an idea; it's never too early to seek out the organization.

Startup Santa Fe is also creating a database called "Hatch" that will allow individuals forming a new business to find available resources that match their needs.

One of the challenges in getting the word out about Startup Santa Fe has been reaching their target marketing, which is very fragmented.  Glover reminded Bonn and Shawn to create a unique and compelling message and then target their desired audience.

Startup Santa Fe tips for new businesses: 1) leverage the resources that are here to assist and 2) ask any questions that you have.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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