Branding Santa Fe School of Cooking (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Santa Fe School of Cooking

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with the iconic Santa Fe School of Cooking.

Joining us on the show were Nicole Curtis Ammerman, Director of Operations for Santa Fe School of Cooking and her daughter Hailey.  Santa Fe School of Cooking was founded 25 years ago by Nicole’s mom Susan and remains a family business.  Their mission is to feature local food and support area farmers and agriculture.

 Santa Fe School of Cooking has diverse offerings that include cooking classes, a market with private label chile, walking tours and private parties.  Nicole shared that 85% of customers are tourists and providing a great experience around New Mexico, Spanish, Mexican, Native American or Contemporary Southwest Cooking is what keeps clients coming back for more.

She discussed the importance of providing product offerings that address the needs of the local Santa Fe market as well.  Santa Fe School of Cooking offers special promotions for locals during off-season.

Nicole keeps marketing top of mind and when the School moved to a new location she knew it was key to keep their name in front of customers during the three-month construction.  During this time Nicole and Susan attended numerous community events to network and let people know about the new space. 

When it comes to advertising Santa Fe School of Cooking is participating in the New Mexico True advertising campaign and enjoys great customer reviews of Trip Advisor, which is the number two generator of flow to the website.

Nicole’s success tip for any business:  Be authentic, believe in what you are doing and, no matter what you do, make it the best it can be.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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