Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are
discussing rewarding your customers with loyalty programs.
The
explosion of digital format and social media provides customers access to so
many more choices than they had in the past.
Once your company likely competed in a small/local market; now you are competing
in the global market place.
You work hard
to attract the customers that are using your business, are you working just as
hard to reward loyal customers who continuously seek out your product or
service? The concept of the customer
loyalty program is not new. Fred Harvey,
who founded his Harvey House chain of restaurants and hotels in 1878, offered
such a program to his customers.
There are various
program options to let your repeat customers know you appreciate their
business. A formal system tracks all the
exchanges with your customers and allocates rewards based on predetermined
criteria. An informal system is a less
complicated, for example, a local restaurant may use a stamp card. Customers present it to be stamped for each
purchased meal and are rewarded with a free meal after the designated number of
purchased meals.
You can
offer all sorts of premiums such as free flights, hotel rooms, meals or discounts. The goal is to keep track of the activities
between you and your customers and reward them accordingly.
A well thought
out customer loyalty program will ensure your customers feel appreciated. The reward you offer should be something the
customer will value such as the examples cited above. In exchange they will be loyal, have a greater
appreciation for your brand, and endorse your brand to their family and friends.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.
Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming
live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
No comments:
Post a Comment