Listen to our featured Ask Those Branding Guys™ radio show podcast: Novelist
Anne Hillerman
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys™, we discussed branding strategy with a well know
author.
Joining us
on the show was author Anne Hillerman talking about her latest book, Rock With Wings. Anne is the daughter of best-selling author
Tony Hillerman; she is continuing her late father’s writing and bringing back
some of his most popular characters with her own flavor.
Anne was
inspired to continue with her Dad’s series due to demand from readers for more
stories. Her first book, Spider Woman’s Daughter, was published
in October 2013. Anne felt that fans
gave her the benefit of the doubt with Spider Woman’s Daughter, which did very
well. Rock With Wings has also met with success and was on the NYT
Bestseller list for three weeks.
Anne shared
a great story about how the new novel was named. After struggling for some time to find just
the right title, Anne shared the dilemma with her mother. Having extensive experience editing the Tony
Hillerman novels, Anne’s mom suggest Rock
With Wings. The name was a great fit
for the story set in the Shiprock, NM area; it is the literal translation of
the Navajo name for the rock outcropping.
To promote her
books, Anne has partnered with groups to make appearances at benefits and fund
raisers. She enjoys having the opportunity
to meet and speak directly with her fans.
Anne shared
a tip to aspiring authors; make sure whatever you are writing is the best is
can be because you only get that one chance to make a first impression. If it is not favorable, it will impact the success
of your future work.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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