Give Customers a Reason for a Return Visit (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to keep customers coming back again and again.

Consumers have many choices when they are seeking a product or service.  Keeping your brand top of mind with existing customers when they are ready to make a purchase is the key to sales and success.

There are numerous ways to drive repeat business including coupons, sales and loyalty programs.  However, you should consider more creative ways to encourage customers to think of your brand and entice them to re-engage such as special events and exclusive offers.

Based on your type of business you may:

·         Hold a paper shredding event

·         Have giveaways on special days such as National Doughnut Day

·         Offer a special food item like Burger of the Month

·         Design an exclusive offer for customers who follow you in social media

·         Provide a free check-up service for a car or computer

When you launch a campaign, be prepared to deliver on the brand promise and make a great impression on the customers who respond.  This will generate additional goodwill, business and referrals.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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