Listen to our featured Ask Those Branding Guys™ radio show podcast: The
Big Texan Steak Ranch
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys™, we discussed branding strategy for a well-known
restaurant.
Today Those Branding Guys celebrated their 100th
show. We received numerous
congratulatory calls and visits leading to several impromptu branding
discussions with the Oregon Ducks, Bishop’s Lodge, Santa Fe Brewing Company and
Dapwood Furniture just to name a few.
Joining us on our 100th episode was Bobby Lee,
owner of world-famous The Big Texan Steak Ranch on Interstate 40 in Amarillo, Texas.
The Big Texan was founded in 1960 to provide visitors to the Texas panhandle a flavor
of the west. The 600 seat restaurant is
focused on providing a unique dining experience for all of their guests.
Bobby shared that highway billboards advertising a free
72-oz steak have worked well over the years to attract customers and build the
brand. Patrons are awarded with the
72-oz steak as long as they can eat all of it, including trimmings, in an hour
or less. Contestants are seated on a
stage to engage other guests to cheer them on as they attempt to win the free
streak. An average of five people per
day make the attempt.
This Texas-sized challenge has provided extensive, earned
media coverage when contests, such as the recent steak-eating event with Molly
Schuyler, who consumed three 72-oz steaks in under 30 minutes, generated
millions of impressions world-wide via Time, CNN and Huffington Post. The Big Texan events are timed strategically
to maximize media coverage.
Restaurant traffic has increased steadily over the past
15 years and they are considering how to modernize and expand capacity to meet
demand.
Bobby’s key to success - the food and your service are
the most important elements in your marketing.
When you excel at providing that to travelers, combined with the western
environment and experience, it leads to the words every business wants to hear
“I’ll be back.”
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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