Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are
looking at a way to enhance your brand and business by empowering your customer
to share their experiences through User Generated Content.
In previous Once a Day Marketing blogs we've discussed
the growth of smart phones with cameras, the popularity of "selfies,"
social media, and how positive visual cues favorably impact a brand. Leading
brands and local merchants are using these trends to create more reach and
engagement by enabling clientele to post photos and videos highlighting
positive customer moments. This approach is called User Generated Content or
UGC.
For example, via Twitter, customers are able to use a
merchant’s hashtag to make comments and post photos of their experiences. What
a great strategy for both the brand and its patrons. The merchant receives publicity
from followers along with user generated content they can post on their website.
Other examples of UGC include such channels as Yelp and TripAdvisor,
a travel related photo contest promoted by the New Mexico Tourism Department,
and #JoltYourJourney, a unified community-based social media campaign managed
by the Farmington Convention & Visitors Bureau.
UGC is here to stay and will continue to grow in the
future. UGC gets followers actively engaged with your brand and creates strong
endorsements that will drive more fans, reach, frequency and engagement.
UGC is something to think seriously about. What can you
do to encourage followers to share customer moments through user generated
content?
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit
our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or
email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming
live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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