Copywriting: Be True to the Brand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of creating copy for advertising that was true to the brand.

Joining us on the show was Autumn Tompkins, copywriter and founder of Ink Well Copy. Autumn's client base is primarily comprised of artists; she crafts authentic ad copy that will emotionally resonate with client customers.

 Autumn shared that good copy starts by using the right words. According to Autumn, the right words originate with the client. She spends time with each clients to learn their vocabularies. This tone is reflected in outbound copy to accurately represent the brand with target customers.

Autumn noted that when clients are true to the brand they will find their tribes, meaning that when the brands are authentic it will attract like-minded brand lovers with similar interests.

Autumn's final recommendation: Create an emotional connection with customers by using the right words that reflect an authentic nature of the brand.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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