Hello, I’m
Jim Glover, That Branding Guy, for Once a Day
Marketing™. Today we are looking at the importance of knowing and catering
to your existing customers.
Pop quiz. Do
you spend more time retaining existing customers or attracting new ones? Both
are important strategies but when it comes to branding taking care of your
current customer base is critical.
Existing customers
are the lifeblood of any company and they must be held in high regard. You should
know everything about them, even at the individual level if possible. You
should appreciate their loyalty. And you should always strive to do more for
them.
Financially
speaking, it's substantially easier and less expensive to generate more revenue
from loyal customers than it is to capture sales from new ones. And brand
lovers are a lot more likely to tell their friends about your offerings and be
more forgiving when you make a mistake.
You should always
work to attract the attention of new customers but never do this at the
expensive of your current client base. Remember to reward the loyalty displayed
by existing clients and strive to build strong business relationships with
every one of them.
The mindset
that existing customers always come first will increase your opportunity to
develop patrons for life. I'm
Jim Glover, that branding guy for Once a Day Marketing and be sure to always
brand strong.
© 2014 Once
a Day Marketing™. All rights reserved.
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