Hello, I’m Jim Glover, That
Branding Guy, for Once a
Day Marketing™. Today we are
looking at social media marketing with a discussion of Tumblr and whether or
not it is a good fit for your marketing campaigns.
Tumblr is a blog platform
for self-expression and celebrating creativity where users post video, audio
and text content. Like Pinterest and
Twitter, users may follow blogs using hashtags.
There are numerous brands on Tumble today including GE, Reebok, Acura
and Ben & Jerry’s ice cream.
Tumblr users follow individuals or businesses that align with their
interests and receive posts on their dashboard (home page) from those they are
following. Tumblr users are able to re-blog,
comment on or Like the posts of others. Material
posted in Tumblr is on a wide range of subjects and you are apt to see strong
opinions and the occasional four letter word more frequently than other
channels. According to Digital Marketing
Ramblings, Tumblr has 200 million monthly site visits worldwide and 69 million
domestically.
Tumblr Fast Facts (source: Tumblr press info)
·
Founded in 2007 and headquartered in New York
City
·
204 million blogs
·
77 million posts per day; 91.8 Billions posts to
date
·
42% of traffic is US
·
Available in 13 languages
Consider adding Tumblr to your marketing toolkit if your desire is to
create an image for your brand and sell with an indirect approach. The impact can be text, audio or visual. Posts can share information about your
company or anything else you think your customers would be interested in. Search capability allows users to find your
content.
Tumblr is another social media tool you can leverage to get your
marketing message out. When determining
whether or not to add it to your marketing campaigns, consider your social
media marketing holistically.
© 2014 Once a Day Marketing™.
All rights reserved.
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