Branding Expectations for Authors (Strategy)

Listen to our featured Those Branding Guys radio show podcast: Author Daniel Gibson and Branding a New Book

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics and strategy for the author of a new book to consider.

Joining us on the show was author and freelance writer Daniel Gibson. He is currently focused on generating interest in his new book, a full lengthy biography of Native America artist Kevin Red Star.

Gibson has written extensively about the New Mexico Pueblo culture and was editor of Native Peoples magazine for 12 years. Glover noted this adds to the credibility of his brand as someone knowledgeable about Native Americans and reminded listeners that credibility is one of the key elements of successfully branding.

Marketing efforts for the new book have included events during Indian Market week in Santa Fe where Gibson was able to reach a large audience of consumers likely to be interested in his product. Gibson shared that breaking into the main stream art media is proving more difficult; one of the biggest challenges has been being reviewed by large publications such as The New York Times.

Those Branding Guys suggested leveraging PR and tapping into local Santa Fe celebrities to enhance interest in press releases or new conferences. Glover also suggested identifying something unique about his subject/book to gain the attention of media outlets.

In an environment where the success of a publication can depend largely on the author’s efforts, Glover suggested blogging and using video and still images online. Social Media platforms are a great outlet to tell potential customers more about the subject of the book and answer the question of "why."

One tip Gibson shared was to consider publishing stories related to your book subject in appropriate magazines. This will not only generate publicity, it may result in additional income as well.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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