Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are continuing
our conversation on enhancing your customer service.
There is a
small auto dealership in Santa Fe, New Mexico called Great Little Cars. They
target many first time car buyers with quality pre-owned cars. Both my
daughters have purchased cars from this company.
Recently my
youngest daughter decided to trade-in her old car for a newer one and returned
to the dealership. She had a fixed amount of money she could spend and found
one car that was in her price range.
To be sure
the car was in good shape we had a mechanic check it out. He found a few things
wrong that would require some additional out-of-pocket to put the car in tip
top shape. Here is how Great Little Cars provided super customer service and
exceeded our expectations.
We informed
Tim the owner of GLC that we would have to pass on the car since we didn't want
to exceed our budget on the vehicle. He stepped up and reviewed the punch list
and said he would make all the changes for us at no additional costs.
But here is
where the company amazed us with their customer service. Since it was going to
take a few days to work on the car, my daughter had to return to college 3.5
hours away from town. When the car was finished Great Little Cars drove the car
to my daughter more than 200 miles away. Wow, are we now brand lovers forever!
As you review your customer
service, think hard about what you can do to really impress your customers.
They won't forget it and they'll always remember your brand.
No comments:
Post a Comment