Listen to our featured Those Branding Guys radio show podcast: Ken
Rogers and Automation Alley
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding of a major metropolitan area.
Joining us on air was Ken Rogers, Executive Director of
Automation Alley. Automation Alley is an
organization that brings numerous partners together to focus on economic
development and promoting growth for Detroit and Southeast Michigan.
Prior to forming the organization, Rogers conducted
research which indicated that Southeast Michigan had a significant numbers of
jobs in the technology area. This data lead to the formation of Automation
Alley. The name and brand were developed
to promote awareness of Southeast Michigan as a technology hub. To ensure a cohesive brand, individual
members endorse Automation Alley through the material they distribute.
Rogers indicated that, to be successful, any organization
must be willing to change and continuously evolve. Automation Alley is striving
to streamline their messaging and is also moving toward increasing the use of
video in their marketing material.
Rogers makes these final recommendations for successfully
creating a cohesive workgroup of partners with individual interests:
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Understand the goals and objectives of the team
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Document the business plan
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Include action-oriented people
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Bring in a partner from the education sector
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Create and follow a strategic plan
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF
101.5 FM.
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