Listen to our featured Those Branding Guys radio show podcast: 50th
Show Celebration and Best Branding Tips
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we celebrated 50 shows worth of Branding and Marketing
advice. Guests and co-hosts called and
texted to share highlights from the past year.
Branding insights included:
·
Patrick Torres of Santa Fe Capitol Grill is using
radio advertising to reach his target customers
·
Ed Burghard of Strengthening Brand America
continues to challenge the status quo in the Economic Development arena by
promoting a paradigm shift toward municipalities assisting people to achieve
the American Dream and job growth will follow
·
The Boston Marathon responded to tragedy and the
brand has come back strong this year for the 118th race.
·
Those Branding Guys reviewed cause marketing and
reminded businesses of the favorable impact to a brand that results when you
are aligned to a cause favored by your customers.
·
Remember the value proposition: Unique,
Compelling and Believable
·
The ever increasing number of marketing channels
challenge small businesses and their limited resources. Focus attention where you obtain the best
return
·
Dave Garner of Shebang Creative reminded
listeners how important it is to have great images to represent your brand
(physical evidence)
·
Bishops Lodge ensures that their employees are
brand ambassadors and focus on meeting customer needs
·
NM Tech Council is working to get the message
out and position NM as a center of technology and innovation
·
Businesses frequently accomplish good things;
they should remember to tell customer and potential customers about them. PR, especially via social media, is a great mechanism
to do this
·
Be clever with the ways you generate interest in
your business
·
Those Branding Guys reminded business owners to
update their SWOT analysis to ensure they are aware of Strengths, Weaknesses,
Opportunities and Threats in the current environment
Review the podcasts from the past year to find the
nuggets of advice that will make a difference for your business.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2014 Once a Day Marketing™. All rights reserved.
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