Hello, I’m
Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic
job of enhancing their customer experience.
Starbucks is
a brand that understands the importance of taking care of each and every
customer. They know their brand means a lot more than just coffee. Their brand
reflects great customer service, a wide selection product offerings, a cozy
place to chat with people and convenient locations.
Further
demonstrating their understanding of catering to the needs of their brand
lovers, Starbucks recently introduced a new Twitter campaign called
"Tweet-a-Coffee." The idea is simple and brilliant. Using the power
and reach of Twitter, Starbucks has made it easy for customers to buy a cup of
coffee for someone else via Twitter.
The results
have been tremendous for Starbucks because the idea is unique and makes it easy
for fans to share their brand appreciation with others. The strategic question
for you to answer is what can you do to get your brand lovers to tell their
friends about your product or service?
There is no
one approach that will work. Starbucks used the ease of social media to empower
their customers to promote their brand. Think simple, think unique and remember
your campaign is targeting your brand lovers.
© 2014 Once
a Day Marketing™. All rights reserved.
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