Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are asking you to review whether or not your brand is specialized as well as unique, compelling and believable.
On our radio
show Ask Those Branding Guys, we spoke
with Mark Smither, VP and Strategic Director at Paulsen Marketing, experts in
agriculture and rural lifestyle marketing.
Their Agri-branding specialty has evolved from Paulson clients’ need to
understand what their consumers are thinking.
Paulsen conducts research and shares this information online.
Specializing
in marketing for agri-business has secured a place for Paulson Marketing as one
of the top agencies in this niche and has resulted in the agency being
considered as a thought leader in their market.
Smither
shared his insight around branding agriculture products and appealing to target
markets. One client, Kubota Tractor, was
positioned to target customers moving back to more rural locations who needed a
tractor to maintain their larger property.
This strategy has proved successful for over 14 years.
Challenges
for the Paulson Agency include assisting clients to answer the question Who Am
I? To define this, Smither cited the
importance of listening to your customers (market research) as well as identifying
what is unique, compelling and believable about their company.
The Paulsen segment
begins at 33:08 – enjoy the podcast.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email
glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at
noon (MDT)streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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