Hello,
I’m Jim Glover, That Branding Guy,
for Once a Day Marketing™. It’s Recon
Thursday and we are continuing our series looking at outsourcing marketing
support for your company. Our focus
today is on Advertising Agencies.
Advertising
agencies will create your branding and marketing and may also act as your media
buyer. Through branding they are positioning
your brand and developing target audiences. Under the marketing umbrella the agency will
develop your message, design ads and may even produce TV commercials and radio
spots.
Once
you have made the decision to hire an advertising agency there are numerous
aspects to consider in selecting one that is a good fit for your company. Look at their experience; review their
portfolio to ensure you like their work. Meet the individuals that are part of the
organization. Find out how connected
they are to the community and to the media outlets such as local papers,
television stations and radio stations.
Other
elements to review are the approach they will take to mount your advertising
campaign and the associated costs. The
agency should let you know the metrics they will provide to measure the success
of the advertising campaign.
Ensure
you discuss fees. Every agency will be
different; they may be project based, hourly or retainer. Lastly, make sure agency you chose has media
buying clout. If they are going to
represent you to place your ads on television, in print or on the radio you
want to know that they have the ability to obtain the most favorable pricing.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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