Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing the importance of creating a good marketing action plan.
The
marketing action plan (MAP) is a valuable tool to identify the important
marketing action items for your brand.
What we love about a MAP is that it centralizes all of these tasks in
one place. Using this tool enables you
to prioritize which items to do first and which will be completed later.
Let’s take a
look at the elements of a good marketing action plan. We use project management software, such as
FastTrack, to maintain our MAP and break tasks down into three categories;
short term, intermediate and long term.
Working with
key members of your team, create a column for tasks and describe each task is
in as much detail as required. Next, use
a column to identify the responsible party. This is the individual in your organization
who is the champion of the task and owns its timely completion. List start and finish dates for each
item. Include budget or costs where applicable
so you know the amount of resources to allocate toward the task.
When the
marketing action plan is complete, share it with the appropriate individuals in
your organization and review it regularly to establish progress. When your team members have input into
developing the marketing action plan and have committed to a timeline for task
completion, hold responsible individuals accountable for missed targets. When team members know they are going to be
held responsible they are going to get things done.
Your task
for today is to do is build your marketing action plan. The very first task on the plan should be to
brand every single day by following Once
a Day Marketing.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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