Choosing the Right Media Producer (Recon Thursday/Process)

Once a Day Marketing™ featured video blog: Selecting a Media Producer

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company.  Our focus today is on Media Production.

Media is a vital tool to promote your brand and products.  Websites, social media and phone apps are all mediums to leverage for video distribution.  If you feel it is time to invest in professional media production for your company, the following are the essential elements to consider.

There are two main areas of expertise in creating video; media producers and media production companies.  The media producer is the person who provides creative input as well as management of productions and other professionals.  Media production companies are sometimes just that.  They know how to capture images and edit, however, they may not have the creative capabilities you require.  I believe having a first rate media producer is the most important element to a successful video.

Qualifications to review when you are considering a media production company include their general production skills; they should be very familiar with cameras, capturing images and ensuring they provide the kind of shots you are looking for.  The professional you select should also be very competent in audio production.

Next is graphics and animation, these are powerful tools that will enhance the production value of a video or media production.  Validate that the company you want to work with has a good graphic eye, knows animation and how to make images appear on the screen as you expect them to look.

Editing is another important element.  The media expert should be able to take the footage they shoot and turn it into a compelling story that has a beginning, middle and end regardless of the length.

Lastly, they should be comfortable working across various platforms.  Not only should the media professional know traditional video production; they should understand what it takes to run video successfully on a smart phone, computer, tablet, video wall, kiosk or any of the other environments where media is used today.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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