You love securing
new clients or customers. It feels
great, doesn't it? But not all customers
are the right match for your business.
Here are a
few factors to consider when evaluating who may be the best customers for you. First, is there a good fit between the needs
of the customers and what you are offering?
Second, is this business relationship sustainable, meaning that once you
have secured the customer they will return for repeat purchases.
Lastly, what
is the customer acquisition cost? Be
sure to look not only at the actual cost of marketing and selling but also include
the emotional cost to manage the client.
If a customer is causing a big headache then he or she may not be worth
the effort.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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