Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and today we’re going to take a look at effectiveness of promotions.
There are many scientific ways to measuring the effectiveness of your advertising campaign. Large companies such as Procter & Gamble have whole divisions devoted to the analytics of the data associated with their marketing efforts.
For a small company with limited resources, what may work best is a simple “gut check”. Review the promotion you are running and ask yourself how it is working. Is it driving results? If so, continue using it. If a campaign needs to run longer to assess results, then give it more time.
I believe that a promotion needs to be seen several times before it begins to stick in the mind of a potential customer. Don’t be afraid to let something repeat over and over and over again if it's working.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com
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