Friday, February 8, 2013

Communicating With Customer via Social Media (Digital Friday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday where we explore our ever-evolving digital frontier.

There is much talk around social media and for good reason: it really works to build a brand, develop relationships and generate business opportunities.  That is, it works if the campaign is managed properly.

One essential element is creating and sharing outbound content that will pique the interest of customers or potential customers.  Equally important is responding to comments and thoughts shared by these individuals, good or bad.

When you establish a social media channel you give customers the opportunity to speak their minds.  This is the power of social media: to actually communicate with customers.  And if you listen to what they say you'll learn a lot about your brand and have a direct conduit to ongoing dialogue with your customers.  That's how relationships are built and business is developed.

Watch our Once a Day Marketing™ video to learn more: Social Media is a Two-Way Street

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

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