A positioning statement
identifies your target customers and provides the compelling image of how you
want customers in the marketplace to perceive your brand. I've talked about the importance of being number
one in the minds of your target customers; that is the goal of your positioning
statement.
A positioning statement is essential
because it is the foundation for virtually everything else you do with respect
to your marketing and branding. It drives
your strategy and tactics. Having a
great positioning statement will lead to better results in the future.
Today I define the elements of the positioning
statement. Tomorrow I will look at
crafting your actual statement.
Once a Day
Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at
www.onceadaymarketing.com. You may also
contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com
© 2013 Once a Day Marketing™. All rights reserved.
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