Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are concluding our series with Part 2 of Building a Winning Culture.
The idea for this blog came from Jim Stengel’s latest book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. I should have also mentioned that the 10 principles were compiled by Martin Zwilling, a Forbes contributor. Today we are going to look at the next five principles.
Principles 6 – 10 of building a winning culture are:
Number 6 - Set your standards very high. You always want to challenge your team
Number 7 - Train all the time, coach every day and don’t criticize
Number 8 –Create symbolic gestures to excite your customers and your employees. Think about Steve Jobs out there on stage announcing the next new product from Apple.
Number 9 - Think like a winner and act like a winner. You will project this attitude to your customers and also to your employees; everyone is part of a winning team.
And lastly, live your desired legacy. If you don’t know your ultimate goal or direction how will anyone else understand it? It’s up to you to live it and to share it.
By following these principles you should accrue two major benefits. First, that you will build a team based on your ideals and establish a good foundation for future direction. Second, you will give your team the freedom to create. Who knows what that team may achieve in this winning culture where everyone is excited to try new approaches?
I really look forward to hearing about the development of your winning culture
That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
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