Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we're going to revisit the 7Ps and talk a little bit about
shoring up your weakest component.
It's our nature to be experts at things and now that you are becoming familiar with the 7Ps of Marketing I'm sure you're becoming an expert at some of the 7Ps but probably not all. When it comes to marketing and branding you have to ensure you are addressing all of the 7Ps.
First take a
look at your strongest Ps; perhaps product or price are the areas that you are
really getting good in. Next ask yourself
which Ps are your weakest. Does your process
require improvement? Do you still
stumble over your physical evidence?
It's important to identify which P is the weakest and develop strategy around
how you are going to move forward to really enhance that particular P.
Every one of
the 7Ps is so important that if you neglect one, even if you are doing a good
job elsewhere, it will bring down the value and impression of your brand. For next year, think strategically about how
you will raise your weakest component to equal the level of your strongest Ps.
That
concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. If you
need any branding or marketing support, please contact me to discuss an online
or onsite service engagement. You can
always find that information at the end of this video. I'm Jim Glover, That Branding Guy, for Once
a Day Marketing™ and we will see you next time.
© 2012 Once
a Day Marketing™. All rights reserved.
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