Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are going to begin a two part series on building a winning culture.
If your corporate culture is only about the bottom line, following conventional wisdom and keeping the status quo than I know today’s blog is not for you. Many companies, such as Apple, have a great winning culture. I am going to share ideas you can use to build your culture from a book recently published by Jim Stengel called Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
Today we will be looking at the first five of 10 principles that were compiled by Martin Zwilling, a Forbes contributor . The first is: communicate your dream and operationalize it. That means your company should have an outward focus; narrow enough to be achievable and for the greater good.
Next is be clear what you stand for both inside and outside of your company. People follow what you do not what you say.
Third is design your organization to win. You should have winning strategy, winning capabilities and a winning team.
The fourth point is get the right team in place and do it quickly. Ensure you hire smart people both internally and as consultants or others that you bring on to support your efforts.
Lastly is champion innovation of all kinds and make sure that you are implementing your dream across all avenues of your company.
That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. If you need any branding or marketing support, please contact me to discuss an online or onsite service engagement. You can always find that information at the end of this video. I'm Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time.
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