Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am recapping 100 videos we have
produced over the course of the year for Smart
Monday and Strategic Tuesday.
Smart Monday is all about advice for enhancing
your branding and marketing knowledge and Once
a Day Marketing™ created 50 videos related to those subjects. Topics include defining brand and banding,
USP and brand positioning. We also look
at the 7Ps of Marketing, brand image vs. brand identity, recognition vs.
recall, reach vs. frequency and brand strength vs. brand stature. Mindshare vs. market share is addressed as
well.
Strategy Tuesday revolves around strategy
you can implement to outthink and outpace your competition. We produced another 50 videos related to this
subject in 2012. Topics include brand,
product and pricing strategies. We also
look at strategic planning and fundamentals such as mission and vision
statements. We discuss developing
winning cultures, the marketing ecosystem, building customer loyalty, defining
overt benefit and also describe SMART goals.
It's very
easy to find Once a Day Marketing™
videos. Go to
youtube.com/onceadaymarketing and then type in either Smart Monday or Strategic
Tuesday in the search box and all of these videos will be displayed. I hope you have fun increasing your branding
and marketing knowledge and developing new strategies to really take your
competition on next year.
Be sure to
seek out the complementary video to this blog where I summarize 150 videos from
our Action Wednesday, Recon Thursday, and Digital Friday.
If you need
any branding or marketing support, please contact me to discuss an online or
onsite service engagement. You can
always find that information at the end of this video. I'm Jim Glover, That Branding Guy, for Once a Day Marketing and we will see
you next time.
© 2012 Once
a Day Marketing™. All rights reserved.
No comments:
Post a Comment