Hello, I’m Jim Glover, That Branding Guy, for Oncea Day Marketing™. On our radio show That
Branding Guy™, we discussed social media marketing with a local author.
Joining us
on the show was Lynn Cline – founder of Writer’s Ink, author and radio show
host. Lynn’s radio show Cline’s Corner, covers a wide range of topics across
the community including books, art and music. Her Maverick cookbook combines recipes with the history and stories of
people who combined their life with food. This is her best-selling book and
draws interest from outside New Mexico.
Lynn began
her career as a news journalist and founded Writer’s Ink when she decided to move
in a different direction. Writer’s Ink meets the needs of other writers who
would like to learn how to create press releases and material to promote their
own work. Over time her business grew to include many types of clients in
addition to writers.
Lynn then
began to move into more of a marketing business as she learned to leverage
Facebook and twitter along with her writing skills. She differentiates her
services through the ability to connect clients with her radio show and food
blog and also offers training for social media platforms.
Glover noted
that social media is not as free as it once was. Business page may not be seen
widely unless the business pays to boost their posts or use ads. Social media
platforms will ensure that your posts will reach the demographic you are trying
to reach.
Many people
have moved away from Facebook and twitter and are now using Instagram and
snapchat. As a more visual tools, these are great to promote products and tell
your story via pictures. Glover reminded brands to ensure you keep the content
compelling!
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on Talk 1260 KTRC and 103.7 or
stream live on SantaFe.com
© 2018 Once a Day
Marketing™. All rights reserved.
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