Once a Day Marketing: November 2017

Saturday, November 18, 2017

CLC Pecans: Growing a Strong Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of agriculture in New Mexico.

Joining us on the show were Tami and Wade Cavitt – owners of CLC Pecans located in Hobbs, New Mexico. Tami and Wade acquired an existing orchard of 1,000 trees about three years ago and have both a wholesale and retail business segments.

CLC Pecans differentiates through focusing on a high-quality product. They feed, water and manage their crop to produce the best pecans for both their wholesale and retail customers. Tami shared that CLC knows how important great customer service and experience are and they strive to deliver that in ever transaction.

Pecan growers in New Mexico do have an organization which Wade would like to see foster more cooperation among growers, he believes there are many advantages when smaller growers work together to share expenses. Wade also feels that as a whole the pecan industry in New Mexico should be advertising in a more current, hip manner to attract a broader audience.

In Santa Fe you can find Tami and Wade at the Railyard Farmers Market where they offer samples of their product to entice customers to make a purchase.

Tami and Wade have a great vision for the future of CLC Pecans. They would love to become a destination and provide experiences for visitors seeking to immerse themselves in a beautiful outdoor setting or an agricultural tourism experience.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

Thursday, November 16, 2017

Differentiating the Brand: Beals & Co Art Showroom

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of a Santa Fe gallery owner.

Joining us on the show was Bobby Beals, Founder of Beals & Co. He is a fine art dealer and art events coordinator representing painters, sculptors, and photographers in the southwest. As an award winning curator, Bobby works with resorts, fine dining restaurants and real estate partners to create luxury experiences collectors will remember.

Bobby currently works with about 25 artists. He keeps the number small to enable him to get to know each one personally to understand their talents and aspirations. Beals & Co. differentiates through offering quality connections between the art lover and the hard-working, talented artists on their roster.

Bobby has expanded his business to include sub-brands as well. The need to create the Santa Fe Exports sub-brand arose when Bobby began working outside of New Mexico and wanted to incorporate the name of Santa Fe due to the strong recognition as an arts community. In the future, he would like to move toward having his name associated with all of his sub-brands. Glover remarked that this was something that could be introduced slowly over time to ensure a smooth transition for customers.

Glover and Beals also discussed how print media fits into the marketing mix. That Branding Guy commented that print is still a viable channel for many businesses, however, consideration should be given to the objectives of the marketing campaign and who the target audience is.

To get the message out about the Beals & Co Showroom, Bobby focuses on social media. This radio show was broadcast to his followers live via Instagram. A first for That Branding Guy!

Enjoy the show!

Wednesday, November 8, 2017

Branding the New Mexico Museum of Space History

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a New Mexico Museum.

Joining us on the show was Chris Orwoll – Executive Director of the New Mexico Museum of Space History. The museum is located in Alamogordo in the southern part of the state and has been celebrating New Mexico’s role in space history for 41 years. They are one of 15 divisions under the Department of Cultural Affairs.

The NM Museum of Space History boasts numerous indoor and outdoor exhibits as well as a movie theatre and planetarium. Their Hall of Fame includes astronauts, rocket scientists and even author Gene Roddenberry. The one thing in the museum that Chris advises everyone to see is the guidance system from the Apollo missions. The most popular attraction right now is the Star Trek exhibit which includes a model “transporter.”

To get the message out about the museum, they partner with NM Tourism Department TRUE campaign and engage their audience on social media via Twitter and a Facebook page. Museum visitation has been building and the next milestone goal is to reach 150,000 annually.

The museum visitors are mainly from out of state. To reach this geographically diverse group, Chris is a regular guest on the Science Channel program NASA’s Unexplained Files among many other television appearances. This earned media supplements the museums small advertising budget.

Chris reiterated how important customer experience is. All of the museum staff are well versed in providing outstanding customer service to ensure visitors have great time at the museum.

Don’t miss this New Mexico gem, learn more about the New Mexico Museum of Space History at their web site nmspacemuseum.org.

Enjoy the show!