Once a Day Marketing: October 2017

Sunday, October 29, 2017

Talk about the "Why" of Your Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing of a fund raising event.

Joining us on the show was artist David Copher who has been painting and sculpting in Santa Fe for 28 years. His work is on display at his gallery on Johnson Street near the Georgia O’Keeffe Museum. David is also a supporter of the small non-profit Santa Fe Need and Deed (SFNAD) whose mission is to serve the needs of the homeless in the community including support groups and food service.

Need and Deed’s annual Halloween fund raising event is coming up on Saturday, October 28, 2017 and is primarily organized by David. The Halloween party was originally created by David many years ago as an event to promote David’s own gallery and he has since aligned party with the Need and Deed organization.

The event has grown to over 400 attendees and will be held this year at the Courtyard by Marriott on Cerrillos Road. All proceeds benefit the Need and Deed organization.

With more space at the Courtyard by Marriott, guests will enjoy two live bands, a large dance floor and a costume contest. David crafts jewelry that is given away to costume winners. Tickets are available at the door at this 21 and over event.

To get the word out about the event, David focuses on publishing news on the Facebook site for his gallery – David Copher Gallery, it’s advertised on the Need and Deed Facebook site as well. Both pages feature a poster for the event has been created by a local artist. This year the event was also publicized through print and radio, raising awareness for both Need and Deed and the David Copher Gallery.

Glover suggested the organization take advantage of the large audience at the event and provide attendees an opportunity to donate to Need and Deed in addition to event admission. He also noted that it would increase effectiveness of their message if Need and Deed talked more about the Why behind their organization.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

Branding a Podcast: His Way Her Way

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with the hosts of a popular podcast.

Joining us on the show were Javed Khan and Stacy Maynard – hosts of the His Way Her Way Podcast. In addition to the podcast, Javed and Stacy are both entrepreneurs and marketing consultants. Stacy’s business offers services in a variety of areas including social media, online marketing and video. Stacy is also a LinkedIn specialist and author. Javed’s company is a marketing services organization focused on digital media/marketing, websites, content and brand identity & strategy. Javed is also a speaker at conferences and events.

For those who may not be familiar with podcasts, they are simply audio files on the internet. Podcasts are easy to create and can be used as content on a websites and social media sites.

Javed and Stacy’s podcast, His Way Her Way, came about after they met at an event and realized they have a lot in common and really wanted to work together. The show is unscripted and provides a forum for their diverse opinions on a wide variety of topics. The podcast is receiving great feedback from listeners!

Stacy shared that one way they generate topics is for listeners to send them questions. Javed is inspired by conversations with people he connects with at speaking engagements and conferences. The resulting discussions on the show generate more questions and as a result, more podcasts.

The podcast is available on SoundCloud/HisWayHerWay which is a great interface to iTunes and has an app for Android users as well. These features make listening easy on a variety of devices. Javed & Stacy get the word out about the podcast by distributing the latest link via email lists and social media channels. The click-through rate on the e-mails has been very good.

Enjoy the show!

Friday, October 20, 2017

Angel Fire Resort - Branding Year-Round Adventure

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a New Mexico resort.

Joining us on the show were Spencer Weimer, Marketing Director for Angel Fire Resort, and their Publicist Krysty Ronchetti of SJ Communications. Angel Fire Resort in Northern New Mexico offers year-round outdoor adventure activities in a gorgeous mountain setting.

Spencer described all of the offerings of Angel Fire Resort including skiing, Nordic activities and snow tubing. In addition to their well know winter sports, the resort is also the #1 downhill mountain bike park in the southwest, has a private lake, an 18-hole golf course and a high elevation zip line.

Angel Fire differentiates themselves from nearby resorts based on unique ski-in, ski-out, night skiing and value price lift ticket attributes. To reach their target market with these messages, Angel Fire Resort uses print, TV and digital writer including bloggers. Family bloggers speak with a mom’s or dad’s perspective about their experience at the resort, a great way to connect with parents seeking a similar vacation.

Visitors to the resort come primarily from New Mexico as well as Texas and Oklahoma. Spencer indicated that Angel Fire is beginning to target potential guests in Southern Colorado with the value message.

To create memorable experiences for guests, Krysty shared that Angel Fire Resort hosts special events for college students and their Texas visitors. Other well received events include the annual downhill shovel races now its 39^th year.

Even well-known brands have challenges, Angel Fire Resort continuously works to overcome the perception that all of New Mexico is warm and it does not snow. We can all help them with that – Think Snow!

Enjoy the show!

Thursday, October 12, 2017

Mountain Trails Galleries - Location is Key to Brand Success

Listen to our featured That Branding Guy radio show podcast: Mountain Trails Gallery

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy, we discussed branding and marketing with a Santa Fe gallery owner.

Joining us on the show was Kevin French – owner of Mountain Trails Gallery where his team is passionate about western art and connecting artists and their stories with collectors and their homes.

We discussed the importance of traffic flow in the gallery area and once again the old adage of location, location, location proves true. Mountain Trails can be found on Old Santa Fe Trail across from the Inn at Loretto and nearby Loretto Chapel. This is a very highly traveled area in the city and generating this foot-traffic awareness has been good for the gallery.

Kevin noted that this prestigious downtown location is important to leverage visitors already in town for other events such as Spanish Market and Indian Market. This is already an art-minded audience. The keys to Kevin’s success, however, are the quality of the western art exhibited, such as sculptures/monuments and paintings, and providing great customer experience.

Enjoy the show!