Branding New Mexico's Living History (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: El Rancho De Las Golondrinas

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a living history museum.

Joining us on-air were Vic Macias and Dan Goodman – Manager of Special Events and Director of Education, respectively, for El Rancho De Las Golondrians. Opened in 1972, Las Golondrinas is a living history museum devoted to inspiring learning about the history, heritage and culture of 18th and 19th century New Mexico.

Located on 200 acres in a valley south of Santa Fe, Las Golondrinas boasts original colonial buildings dating from the early 1700s. Historic buildings from other parts of northern New Mexico have also been reconstructed at Las Golondrinas and are part of an immersive, multisensory, family-friendly experience.

Ten special events throughout the year engage visitors to look into the celebrations, music, dance and many other aspects of life in the Spanish, Mexican and Territorial periods of the Southwest. Spring events include the Spring & Fiber Fest and Lavender Festival. At Las Golondrinas some events are well established while the Food Festival and Spirits of New Mexico’s Past are new. They are constantly improving and adding new offerings to keep the brand fresh.

To attract local visitors Las Golondrinas focuses on print ads in local newspapers and magazines. They have a presence on Facebook and Instagram as well as a blog. The museum has also recently been profiled on New Mexico True television. To reach potential visitor outside of New Mexico they work closely with the New Mexico Tourism Department, have and also leverage Yelp and Trip Advisor.

The messaging Las Golondrinas shares is about the immersive experience while staying true to their brand.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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