Growing a Strong Brand (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Waterwise Gardening

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of one of the nation’s top plant breeders.

Joining us on-air were Ava & David Salman, Owners of Waterwise Gardening LLC. Primarily a wholesale greenhouse, Waterwise Gardening is focused on the development and breeding of plants that thrive in the desert environment. Prior to Waterwise Gardening, Ava & David owned High Country Gardens and the Santa Fe Greenhouses.

At Waterwise Gardening their mission is to create species that are drought tolerant and do well in the Western part of the USA. David shared that initial soil preparation, selecting the right plants and taking care of them are the key elements to a healthy garden that you will enjoy for years to come.

Waterwise Gardening differentiates themselves from other greenhouses through providing high quality plants that are clearly labeled as to what they are, their needs for light & water and how large they will grow. Waterwise Gardening is conscious of planting for habitat and creating an attractive environment for bees, hummingbirds and other pollinators and offer ideas for pre-planned gardens.

Western Gardening is David’s passion, in addition to creating new plants he grows a limited supply for the local market. Santa Feans will be able to purchase this gorgeous flora not available anywhere else at the upcoming Waterwise Gardening plant sale that is running every Thursday, Friday and Saturday in May 9:00am – 4:00pm. Representatives of Santa Fe Master Gardeners will be at the sale sharing their knowledge.

To ensure the integrity of their brand, Ava & David put the customer experience first and are responsive to their needs. As for marketing, to promote the plant sale their website displays the plant choices customers can expect at the sale. Ava is generating great PR, sending email blasts and managing an active Facebook page. Ava’s tip for your brand is to ensure you use very high quality photos for your social media sites and print material.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2017 Once a Day Marketing™. All rights reserved.