Listen to our featured Ask Those Branding Guys radio show podcast: Jan Zimmerman - Social Media
Marketing for Dummies
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed web
marketing with an expert and author of a new book.
Joining us on-air was Jan Zimmerman author of numerous
books related to online marketing including her latest, the updated version of Social Media Marketing All in One for
Dummies. Jan started her career in
web marketing in 1998 and has been there throughout the many transitions that
have happened since.
In addition to practical marketing information, the All
in One series encompasses creating a marketing plan, market research and budgeting
for getting your message out. Jan’s
philosophy is that social media is only part of online marketing and online marketing
is just one component of overall marketing for your business. She advises
businesses not to focus on a single aspect.
Social media marketing does take effort. Jan shared that
businesses should expect to spend two hours per week on each channel to be
successful. One way a business can use
social media is for testing advertising concepts prior to pushing them out in
traditional, more expensive channels.
Feedback can be obtained quickly from your target audience.
When it comes to social media many businesses are
concerned about engaging with customers and potential negative response. Jan’s view is that this is no different than
customers sharing their experience in the past – it just happens more
quickly. Social media is an opportunity
not only to reach your audience but to showcase great customer experiences and how
you respond to customer needs. It is
also a great forum to ask customers questions and learn more about how you can
improve your product or service.
Jan’s tip for social media marketing success – ensure you
use the tremendous market research and analytics that are available from the
social media platform.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Marketing™. All rights reserved.
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