Listen to our featured Ask Those Branding Guys radio show podcast: Heidi Loewen Fine Art
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a unique Santa
Fe gallery.
Joining us on-air was Heidi Loewen, artist and owner of
Heidi Loewen Fine Art offering porcelain and cast art pieces as well as classes. Heidi’s
gallery is in a stand-alone adobe building on Johnson Street which she is very
pleased with, it allows her business to stand out on the block rather than be
among many other artists. Johnson Street is also the home to the Georgia O’Keeffe
Museum and the Santa Fe School of Cooking.
Heidi understands how essential branding is for an
artist. Glover expanded on the fact that it is key for artists to understand
that their work is a product and it may not appeal to everyone; it’s important
to know who your target market is.
Heidi’s passion is working in clay and porcelain; at her
wheel, she makes ceramics that are decorative rather than functional. In her
classes, Heidi encourages participants to enjoy the feel of the clay and create
something they can take home with them and share the wonderful story behind how
the piece was made.
To promote the Johnson Street brand, merchants have been
working together to host an annual extravaganza called the Johnson Street
Experience. This year the event is on July 22nd and will include
artists, restaurants and the museum, all working together to provide great,
interactive experience for visitors.
To get the message out about her own brand and offerings,
Heidi works with concierges at a few key downtown properties. She also uses print
ads which are working well to attract traffic to the gallery.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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