Build a Marketing Plan for the New Year (Knowledge)

Once a Day Marketing™ featured video blog: Developing Your Marketing Action Plan

Hello, I’m Jim Glover, "That Branding Guy" at Once a Day Marketing™. Today we are discussing the importance of creating a good marketing action plan.

The marketing action plan (MAP) is a valuable tool to identify the important marketing action items for your brand.  What we love about a MAP is that it centralizes all of the tasks in one place.  Using this tool enables you to prioritize which items to accomplish first and which will be completed later.

Let’s take a look at the elements of a good marketing action plan.  Each item in the plan should be actionable, measureable and assigned an owner.  We use project management software, such as FastTrack, to maintain our MAP and break tasks down into three categories; short term, intermediate and long term.

Working with key members of your team, create a column for tasks and describe each task in as much detail as required.  Then add a column for the expected result of each item; access actual results against this at the end of the campaign.  Next, use a column to identify the responsible party.  This is the individual in your organization who is the champion of the task and owns its timely completion.  List start and finish dates for each item.  Include budget or costs where applicable so you know the amount of resources to allocate toward the task.

When the marketing action plan is complete, share it with the appropriate individuals in your organization and review it regularly to establish progress and measure results.  When your team members have input into developing the marketing action plan and have committed to a timeline for completion, hold responsible individuals accountable for on time execution of tasks.  When team members have measurable and time-bound objective they will understand expectations.

Build your marketing action plan today!  The very first task on the plan should be to brand every single day by following Once a Day Marketing.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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