Listen to our featured Ask Those Branding Guys radio show podcast: ARVRUS Virtual Reality
Marketing Platform
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a startup virtual
reality platform company.
Joining us on-air was Elan Colello - CEO of ARVRUS.
Based in Albuquerque, New Mexico, ARVRUS is developing a multi-channel marketing
platform for virtual reality (VR) content. VR files are extremely large due to
the 360° experience and today distribution is difficult. Elan and his team investigated
the need of this channel and created ARVRUS to solve the challenges of
distribution.
To name the company, Elan conducted extensive research. ARVRUS
includes “AR” standing for augmented reality (like google glass); “VR” for
virtual reality and “US” because virtual reality is for everyone.
Virtual reality has been influencing our world since the
1960s. At that time the technology was not advanced enough to keep up with
innovative ideas. Now large investment by Facebook and Google is changing VR
usage.
Currently VR is being used by architects and home
builders for modeling which provide customers with a 3-D perspective and demonstration
of conceptual ideas. Stores are beginning to sell VR headsets, companies have
dedicated VR services and even the ABQ International Balloon Museum has a large
VR display. Future applications of VR technology include providing virtual
medicine, education and other services to remote areas.
Elan described VR as providing a taste that can pique a
viewer’s interest in vacation spots, filming locations, museums and non-profit
activities. When used for marketing it increase website hits, viewing time and
Google ranking.
Elan’s marketing goals for ARVRUS in 2017 include direct
marketing to people who are already producing VR content. They are also seeking
New Mexico investors however it has been a challenge since the VR technology
market is not developed in NM yet.
ARVRUS’ biggest branding challenge is having a target
market outside of New Mexico. To mitigate this, Elan and his team are differentiating
themselves as thought leaders in the industry.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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