Being #1 in the Minds of Your Customers (Knowledge)

Hello, I’m Jim Glover, "That Branding Guy" for Once a Day Marketing™.  Today we are talking about being #1 in the minds of your customers and why it is so important for your business.

When customers decide to make a purchase, they tend to buy the product that commands the top place in their minds when they are at the point of sale.  It’s more than mindshare, it's the fact that the product benefit is clearly understood and commands the #1 recall position.  Being #2 may sound impressive but it won't generate top sales.

As you move forward with your branding efforts it is imperative that you become #1 in the minds of your target customers in some dimension of the purchase.  Work hard to establish this unique positioning and don't try to be all things to all people.

Be different, creative and unique in your marketing approach and use a variety of tools that may include video, virtual reality and high quality photography. When you make a great impression on a potential customer, they will recall your brand more readily when it’s time to make a purchase.

To learn more about brand positioning, click on the link to watch this Once a Day Marketing video: Being #1 in Your Customer's Mind

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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