Social Media: Where Content is King (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about generating content to promote your brand and ensure a consistent presence on social media.

The concept that “Content is King” is more true now than ever. We are looking at content management and what that means to your business. 

The three major components of content management are creating, managing and publishing. Creating is producing digital content; managing is a system to save and retrieve; and publishing means making material available to your customers via social media.

Content management is crucial to building your brand because it enables you to tell the story of your company and employee to your fans and followers using videos, photos, music and text that is immediately accessible by your audience from anywhere, anytime via smart phones, tablets and PCs. Consistent publication by your company through social media will also assist in keeping your brand top of mind.

Content can be inexpensive to produce and once you create and publish content is resides in cyber space delivering your marketing message in perpetuity. You can also repurpose this content for future social media releases.

Here are some tips regarding what to share:

Focus on a story, quote, announcement or a photo that is  relevant to your customers

Ensure the post is something that will resonate with your fans and followers

Drive interaction with a call to action

 Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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