Leverage Technology to Enhance your Brand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand.

Although technology can mean various things depending on who you ask, we are focusing on technology tools and how they are used by businesses and consumers. These tools encompass everything from your car telling you it needs an oil change through monitoring the types of visits to your website and all things in between. 

Using technology/social media platforms are essential channels to promote your brand. A key element of using new channels is to monitor the metrics and ensuring you are able to determine the impact to sales (positive or negative). Technology is a top Google Ad Word along with innovation and entrepreneurship, demonstrating strong consumer interest.

The proliferation of apps and emerging tech trends such as the wearable technology are advances that enable businesses to interact with customers on a personal level, share coupons they may find relevant or even greeting them with an artificial intelligence Avatar to enhance their shopping experience.

The critical take away is that each business should consider how to use technology to enhance all facets of its brand. You know your competition is!

 Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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