Branding Rock Drummer Ben Smith (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Ben Smith Music Company

H
ello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a rock musician.

Joining us on the show was Ben Smith, drummer for the legendary rock band Heart for the past 22 years. Heart is currently touring in the US, Canada and England and has a recently released a new album, Beautiful Broken.

In addition to his work with Heart, Ben pursues other ventures and has formed Ben Smith Music Company which includes a recording studio where he enjoys working with emerging talent, especially young people. Ben also offers drum clinics to schools and music stores.

Ben is using social media to raise awareness for his brand. He posts photos appreciating the fans’ perspective for shows he puts on. He also uses the platforms as an avenue to thank his audience for their loyalty and support. Ben is learning the importance of consistency and sharing content that will resonate with his followers.


Ben is doing a great job of making personal connections. He likes to post on both his Ben Smith Music Company and personal Facebook pages. As he continues to post items, Ben is getting used to the idea that his audience is interested in hearing stories about his adventures on the road.


Moving forward, Ben would like his brand to be perceived as one that helps people achieve their dreams through music via production and clinics. He would like to continue working with top level talent himself as well as have his studio be a resource for other artists.
Enjoy the show.


Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.


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