Guerrilla Marketing to Heal the World (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Shel Horowitz and Guerrilla Marketing to Heal the World

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a focus on being green.

Joining us on the show   Horowitz, author and founder of Green & Profitable. His interest in being green started with the first Earth Day in 1970. Shel began to blend green with business when a large housing development was about to move into his area and he launched a successful campaign as an activist to stop the project. 

Shel shared that being green and/or a social enterprise is growing exponentially in popularity and is almost main stream. Many companies including giants such as General Motors, Toyota and Walmart are joining the green movement. In some cases it may be an effort to reduce costs or generate revenue, however, it is resulting is big strides for adoption of green practices. Any business can take small steps to move in a green direction, every change will have an impact on our planet.

Green fact - every hour more solar energy comes to earth than all the energy humanity uses in a year.  Solar powered housing drives conservation which leads to efficiency and abundance. Shel believes we should study nature to learn valuable lessons regarding storing energy and purifying salt water.

When it comes to marketing, there are different levels of green consumers. Some will buy a green product if it is next to something they already purchase, others will seek the best green products and, at the other end of the continuum, there are those consumers who will never buy green. Companies should create messaging for the different green customer segments. 

Shel’s tip for businesses: think bold and act bold. To start your green journey, change your mindset and believe that you can do this. Look for the release of Shel's new book Guerrilla Marketing to Heal the World.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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